Fraiche is an air care brand from the prestigious Primacy Global Enterprise Pvt Ltd, based out of Mangalore. We specialize in creating products centered around premium fragrances for different spaces, including rooms, offices, kitchens, cars and more. Our groom every room concept is designed to ensure each room has its own unique aroma that uplifts the mood. Shop from our range of car fragrance products, room fresheners, reed diffusers and candles online.



With L’arome, our personal care and deodorant brand, we provide 8 unique fragrances (4 for men and 4 for women) to give our customers a distinct fragrance which lasts through the day. You can also go mobile with our pocket perfume range, perfect for those moments when you’re really in need of deodorant!